La Alianza de País
SAN JUAN, 2024 —During the 2024 elections, I led communications for the Alianza de País initiative, a coalition of Victoria Ciudadana and the Partido Independentista Puertorriqueño, which led to a paradigm-shifting second place in the general elections. This included producing the public presentation of our candidacies, as well as an unprecedented closing event attended by more than 60,000 people and featuring performances by Bad Bunny and other high-profile artists.
I collaborated on media planning, design direction, and internal communications to align messaging across the coalition. My work also involved producing visual assets, internal guides, and digital content pipelines that supported candidate campaigns and media engagement.
I led design and product development for a digital voter education initiative aimed at increasing civic literacy and participation across Puerto Rico.
This included designing interactive tools and digital content hubs that helped voters understand:
How to navigate the new coalition ballot and mixed-party voting options.
Where and how to vote (integrating geolocation data for polling centers).
The policy platforms and shared principles of the Alianza, presented through accessible, bilingual microsites optimized for mobile use.
